In today's digital age, integrating video into your website and social media channels is essential for marketing your business and connecting with your dream clients. Videos can captivate your audience, conveying your brand story and values dynamically. Whether it's a product demo or a behind-the-scenes glimpse of your day, videos create a personal and authentic feel to your content. With the ease of creating shareable reels from your phone, videos have become a trend that will continue to grow thanks to TikTok and Instagram, making it more likely for your message to resonate and become viral. By incorporating user-generated content into your online presence, you will not only enhance your brand visibility but also build a stronger connection and trust with your target audience.

So with that in mind, here are a few ideas on how to capture engaging UGC B-roll Video content to support your marketing strategies on Instagram.

Start by keeping things simple and to be honest, simplicity is key to a successful Reel. Posting a 5 second UGC (user-generated content) is more effective than a longer 60 second video as it quickly captures attention in today's fast-paced digital world, ensuring higher viewer engagement and share-ability. With editing and creation tools becoming more and more accessible, UGC can be just as high-quality as hiring a professional video editor. Here are some examples to get you started;

  • Walking.
  • Talking on the phone.
  • Working on your laptop.
  • Reading an influential book.
  • Taking a photo.
  • Enjoying a coffee.
  • Journaling.
  • Smiling to the camera.
  • Preparing your favourite dish.
  • Applying lipgloss or lipstick.
  • Working out.
  • Meditating.

For more examples head over to Jenna Kutcher's Instagram page, as when it comes to creating b-roll videos, she got it nailed!

I hope you find these video examples useful for marketing your brand on Instagram. If you need help curating B-roll Videos or would like to learn how to Create Content effectively, feel free to get in touch so we can discuss strategies in detail!