In today's digital age, integrating video into your website and social media channels is essential for marketing your business and connecting with your clients. Whether it's a product demo or a behind-the-scenes glimpse of your day, videos create a personal and authentic feel to your content. With the ease of creating shareable reels from your phone, videos have become a trend that will continue to grow thanks to TikTok and Instagram, making it more likely for your message to resonate and become viral. By incorporating user-generated content into your online presence, you will not only enhance your brand visibility but also build a stronger connection and trust with your target audience.
So with that in mind, here are a few ideas on how to capture engaging UGC Video content to support your marketing strategies on Instagram.
Start by keeping things simple and to be honest, simplicity is key to a successful Reel. Posting a 5 second UGC (user-generated content) is more effective than a longer 60 second video as it quickly captures attention in today's fast-paced digital world, ensuring higher viewer engagement and share-ability. With editing and creation tools becoming more and more accessible, UGC can be just as high-quality as hiring a professional video editor. Here are some examples to get you started;
- Walking.
- Talking on the phone.
- Working on your laptop.
- Reading an influential book.
- Taking a photo.
- Enjoying a coffee.
- Journaling.
- Smiling to the camera.
- Preparing your favourite dish.
- Applying lipgloss or lipstick.
- Working out.
- Meditating.
For more examples head over to Jenna Kutcher's Instagram page, as when it comes to creating b-roll videos, she got it nailed! You can also view some of my recent videos here. I hope you find these video examples useful for marketing your brand on Instagram. If you need help curating B-roll Videos or would like to learn how to Create Content effectively, feel free to get in touch so we can discuss strategies in detail!
